Downloadable White Papers

Written by graduate faculty and respected professionals, our white papers offer valuable explorations of business theories and learning methods that every business professional should know. Here are our most recent white papers...

Lease or buy? What’s a professional to do?

What do you do when you are tasked with obtaining a new piece of equipment for your business, new computers for the sales force, or a larger office space for your growing staff?

Environmental Scanning: Think PESTE

In today’s turbulent, hypercompetitive world of high-speed Internet transactions, accelerated globalization, international outsourcing, and fast-paced technological advancement, it has become ever more important for business leaders to detect environmental signals and recognize the ubiquitous forces that influence their organizations. This process of staying in touch with developments and trends in the competitive environment has been variously referred to as macroenvironmental analysis, competitive intelligence gathering, or, more simply, environmental scanning.

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