Take a minute to look around you. How many messages and images do you see right now that are trying to get your attention? Products in games, brand names on clothes, e-mail newsletters, packaging, coupons, advertising, search engines and word of mouth -- it’s all marketing.

Become part of our hands-on Marketing program and you’ll start to learn in your first semester about the fundamentals of marketing and how they impact business and consumers. Innovative, project-based work is built into every class, expanding on text material so you learn by both reading and experiencing.

In your first two years as a marketing major, you’ll experience all facets of marketing, including advertising, customer relationship management, sales, consumer behavior and research, and international and interactive marketing, all designed to help you choose a career track for your junior and senior years that interests you -- either Marketing Management or Advertising.

Marketing Management: Interested in working in a corporation or nonprofit organization’s marketing department where you’ll be responsible for projects and strategic marketing planning? Or how about working in a marketing agency where you'll help clients devise their marketing strategies? Then Marketing Management is for you!

Advertising: Interested in the creative side? Want to focus on getting the word out, work in an ad agency or learn the skills to enter the advertising world? The Advertising track will get you there!